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Bulk SMS marketing is cheap  wide-reaching methods of getting in touch with a large number of customers efficiently, and requires an opt-in from the recipient, so you always need to support them with a lead generation strategy.

Bulk SMS is a service that facilitates sending a large number of text messages to a wide audience – all at once. The essence of Bulk SMS service lies in the fact that it’s so easy to apply. In addition, you will get online access to statistics and reports in real-time that will help you overview results to make successful marketing decisions in the future. The secret of Bulk messaging accomplishment lies in the feature that automated high-volume SMS marketing provides the business instant transmission of a single SMS to numerous recipients, despite their location.

Apart from promoting your products and services, you can also use bulk SMS strategies to create awareness about certain products/issues, you can send celebratory messages on festive occasions and can also send away messages for coupon codes or sales. In today’s world, it has become easy for businesses to access customer databases and reach out to them.

People generally check a new text as soon as they are able, giving SMS marketing a good open rate and response time.

See all the companies require SMS service for one or the other purpose depending upon the nature of the business :

Promotional SMS- Promotional SMS are used to create awareness & market your products & services. Fashion, apparels, gaming, insurance, e-com etc. industries opt for SMS services.

Transactional SMS- These SMS are used to share information like alerts, notifications, booking confirmation or cancellation, payments or withdrawals etc.

OTP SMS- These are used at the time of verifications, login etc.